Archive for March, 2008

Design - what is design?

Monday, March 24th, 2008

Since I was very young I’ve had that instinct - I see design.  Light, color, balance, a theme, a feeling… I suppose that is why photography has always been my favorite media. Photography made it easy for me to try to capture that feeling before the image in my mind faded away.  When I design websites or print media - I see these elements and create it with the same enthusiasm I have when I see a photo.

It’s really all about design. The world around us is full of it. Look around and pay close attention. The patterns on your clothing, the way they hang, how the sunlight gently lights a pond with the fog rising. A distinctive logo that is always recognizable as a brand - a company - you always know what it is - and who it is.

Design can be expained as an art form, generally utilizing the 7 elements that make it up. When it is visual media  we see or touch, those elements are used as parts or as a whole and not all of them need to be used at the same time. Sometimes we only use a couple of elements, but without them the design has no order.

Design creates an impression, an emotion, a feeling or a recognizable theme that has some kind of meaning to us. It makes us like or dislike a product. We tend to use those designs we like and ignore the others.

At Blue Sand Design - that’s our main function. Design is what we do best. Wheather we are creating a powerful website, a fantastic logo, a stunning brochure, we use design elements to make sure your image reaches your customer. We want your company to stand out among the rest.

We create your image to speak to your customers and say - “That’s it” That’s the one I want to use! They must be the best!

In this blog I hope to convey the importance of all the elements of design to help you make and informed decision so you can make that choice. Yes - Blue Sand Design is the one to use to make that image for you!

Graphic Designer No Longer “for hire”

Monday, March 17th, 2008

I am very excited about my new position with Blue Sand Design!  I have only been here for 3 months but I can already tell this will be a great adventure. Many jobs have crossed my path, some in design, some not, although I have always hoped for something just like this one to come along.  We should all be so lucky - to find a job that we enjoy.

I am in this one for the long haul - and will be posting to this area frequently.  Here I will attempt to include helpful hints about design, what it means to us, how we use it to increase business, freshen our websites and advertising, as well as what is “good design” vs “bad design”.  I will also interject items such as color theory, layout, and other elements and aspects of the design arena.

My expertise is in photography - so I may include some helpful information about how to use photography to liven up our design.

Please feel free to visit often and post comments if you like.

 Happy Designing!
-LaDonna